![]() We strive to be extremely straightforward. We are a relief from the complexity and frustration that embody most MVPD relationships with their customers. We are a movie, TV series and games entertainment service. We are not a generic "video" company that streams all types of video such as news, user-generated, live sports, porn, and music videos. Netflix is a focused passion brand, not a do-everything brand: Starbucks, not 7-Eleven Southwest, not United HBO, not Dish. Netflix is a global streaming entertainment service offering movies, TV series and games, with unlimited viewing on any internet-connected screen for an affordable, no-commitment monthly fee. Our success is due in part to great creative execution by our team as well as the power of our large on-demand service. Any linear network would be proud to show them. We are making great headway with our slate of original series and films, which is a rapidly growing proportion of our spending. Long after the premiere of season one of House of Cards, large numbers of members still started the series. We believe this makes it easier for us to attract creative talent.īy personalizing promotion of the right content to the right member, we have a large opportunity to promote our original content, one that's effectively unlimited in duration. In addition, we are able to provide a home for more creative storytelling (varying run times per episode based on storyline, no need for week-to-week recaps, no fixed notion of what constitutes a "season"). ![]() This allows us to prudently commit to a whole season, rather than just a pilot episode. Because each show on Netflix is not competing for scarce prime-time slots like on linear TV, a show that is taking a long time to find its audience is one we can keep nurturing. Linear networks need to attract an audience on a given night at a given time and movie theaters need to maximize attendance for a finite number of screens. We believe we have a major advantage over our linear competitors when it comes to launching a series or a film. With each original, we learn more about what our members want, about how to produce and promote effectively, and about the positive impact of originals on our brand. Since 2013, we've been at a scale where we can economically create original content for Netflix and our offering has improved as we grow further and gain greater confidence. Those members who love action blockbusters, Korean soaps, anime, sci-fi, Sundance films, zombie shows, or kids cartoons will find that Netflix fills their homepage with relevant and interesting titles. The internet allows us to offer a wide variety, and to have our user interface quickly learn and make recommendations based upon individual users' tastes. People's tastes are very broad, even in a single market. In a few decades, linear TV will be the fixed-line telephone: no longer mainstream. Satellite TV subscribers will be fewer and more rural. Rapid Innovation: streaming entertainment apps have frequent improvement updates and streaming is the primary source of UHD 4K video content.Įventually, as linear TV viewing falls in viewing and value, the spectrum it now uses on cable, fiber, and over-the-air will be reallocated to expand internet data transmission.Freedom and Flexibility: Consumers can watch content on demand, on any screen, and the experience is personalized to individual tastes.Ecosystem Growth: The internet is getting faster and more reliable, while penetration of connected devices, like smart TVs and smart phones is also rising.Streaming entertainment is expanding rapidly because of: Those networks that fail to develop first-class apps will lose viewing and revenue. Existing linear networks that offer compelling internet apps will generate more viewing and become more valuable. These apps, such as Disney+, HBO Max, Paramount+, and BBC iPlayer enable binge viewing and catch-up viewing. The world's leading linear TV networks now offer their programming on-demand through apps that run on phones and smart TVs. ![]() ![]() We hope to continue being one of the leading firms of the streaming entertainment era. The new era of streaming entertainment, which began in the mid-2000’s, is likely to be very big and enduring also, given the flexibility and ubiquity of the internet around the world. Linear video in the home was a huge advance over radio, and very large firms emerged to meet consumer desires over the last 60 years. Radio was the dominant home entertainment media for nearly 50 years until linear TV took over in the 1950’s and 1960’s. Now streaming entertainment - which is on-demand, personalized, and available on any screen - is replacing linear TV.Ĭhanges of this magnitude are rare. People love movies and TV shows, but they don't love the linear TV experience, where channels present programs only at particular times on non-portable screens with complicated remote controls. Netflix's View: streaming entertainment is replacing linear TV ![]()
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